Reference no: EM131115542
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Describe the health care system and the role of marketing.
• Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.
|
What is the proportion of demand that are met from stock
: A paint store in Rolla sells a specific paint. The monthly demand of this paint follows a normal distribution with mean of 100 and variance of 144. The excess demand can be backordered. It takes the paint store one month to receive the order it place..
|
|
Leppard corporation sells dvd players
: Leppard Corporation sells DVD players. The corporation also offers its customers a 2-year warranty contract. During 2010, Leppard sold 20,000 warranty contracts at $99 each.
|
|
Demand is normally distributed with standard deviation
: Wood County Hospital consumes 1,000 boxes of bandages per week. The price of bandages is $35 per box, and the hospital operates 52 weeks per year. The cost of processing an order is $15 and the cost of holding one box for a year is 15 percent of the ..
|
|
Explain how the transactions in part a are equivalent
: Scott decides to replicate a pay-fixed swap using a combination of capital market instruments. Identify the instruments needed by Scott to replicate a pay-fixed swap and describe the required transactions. Explain how the transactions in part a are e..
|
|
Describe the health care system and the role of marketing
: Describe the health care system and the role of marketing. Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
|
|
What are the advantages of external recruiting
: What are the advantages of external recruiting?
|
|
Prepare streeps journal entry to record
: Streep Factory provides a 2-year warranty with one of its products which was first sold in 2010. In that year, Streep spent $70,000 servicing warranty claims.
|
|
Calculate price of stock at the end
: X Ltd. Just paid dividend of $0.25 and it is grown at the rate of 8% for 1st year, 7% for 2nd year ,6% for 3rd year, 5% for 4th year. Calculate price of stock at the end of 3rd year if required rate on stock is 8%.
|
|
Computing the after-tax cost of debt
: LL Incorporated's currently outstanding 11% coupon bonds have a yield to maturity of 8%. LL believes it could issue new bonds at par that would provide a similar yield to maturity. If its marginal tax rate is 35%, what is LL's after-tax cost of de..
|