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Answer the following Question :
1) Describe the Google Self-Driving Car brand marketing mix during the last year or two. What marketing "P's" or "P" does the Google Self-Driving brand focus on?
2) Where would you place the Google Self-Driving Car brand in the BCG Growth Share Matrix and the Product Life Cycle? Why?
3) Using Porter's Industry Competitive Model, what forces are determining long-term industry attractiveness in the self-driving car marketplace? Discuss in depth.
4) Using an article to support your problem statement, write a research problem statement and at least two research objectives you would advise Google to investigate related to consumer buyer behavior and the Google Self-Driving car.*
5) With respect to question #4, how would you ensure reliability and validity? Make sure to review online unit 5 Lecture Notes before answering this question.
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An analysis of the holding costs, including the appropriate annual holding cost rate.
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Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
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Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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