Reference no: EM13730660
The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must
Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.
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Individual learning to organizational learning
: 1.Determine one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Next, recommend one (1) mitigation intervention to downgrade the identified resistance in your table..
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What is the function of the leviathan
: What is Hobbes' view of human nature? What is the function of the "Leviathan"? NO out site sources please.
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Discuss the deming cycle methodology
: Process Management is about continuous improvement. Discuss similarities and differences between the Deming Cycle Methodology and the Kaizen approach to process improvement.
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The firm needs to plow back its earnings to fuel growth
: Metallica Bearings, Inc., is a young start-up company. No dividends will be paid on the stock over the next eight years, because the firm needs to plow back its earnings to fuel growth. The company will then pay a dividend of $16.50 per share 9 years..
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Describe the good or service and desired brand image
: The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Describe the good or service ..
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Describe what you see in the two art works
: Describe what you see in the two art works. You may have to do a bit of research to understand these art works. Be sure to include links to any resources you consult.
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Create a complete marketing plan for waters bottling company
: Create a complete Marketing Plan for The Waters Bottling Company, Preface: You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH
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Discuss some poka-yokes that might prevent
: Identify several sources of errors as a student, employee, business owner, or in your personal life. Develop/discuss some Poka-Yokes that might prevent them.
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Proposal for organizational learning issues
: Using the information from Assignment 1 and the supporting documents, you must create a proposal for your CEO explaining the issue and implementation recommendations in transitioning the individual learning to organizational learning. Refer to the Pr..
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