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Describe the good or service and desired brand image

Assignment Help Marketing Management
Reference no: EM132526742 , Length: 8

Question 1: Provide an Overview/Executive Summary of the marketing strategy.

Question 2: Describe the good or service and desired brand image.

Question 3: Describe the target market, including buyer motivations, demographics, and psychographics.

Question 4: Describe the overall marketing strategy, including positioning strategy versus competitors.

Question 5: Describe a promotions and advertising campaign that includes a description of one advertisement.

Question 6: Recommend and describe a Public Relations campaign.

Question 7: Describe the use of an Internet marketing campaign, including web site and use of email.

Question 8: Describe a direct marketing campaign, including Customer Relationship Management.

The An Integrated Marketing Strategy Final Paper

  • Must be six to eight double-spaced pages in length

Reference no: EM132526742

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