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Describe the good or service and desired brand image

Assignment Help Marketing Management
Reference no: EM131878630

Question - The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

a. Provide an Overview/Executive Summary of the marketing strategy.

b. Describe the good or service and desired brand image.

c. Describe the target market, including buyer motivations, demographics, and psychographics.

d. Describe the overall marketing strategy, including positioning strategy versus competitors.

e. Describe a promotions and advertising campaign that includes a description of one advertisement.

f. Recommend and describe a Public Relations campaign.

g. Describe the use of an Internet marketing campaign, including web site and use of email.

h. Describe a direct marketing campaign, including Customer Relationship Management.

The paper

Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style.

Must include a separate title page with the following:

  • Title of paper
  • Student's name
  • Course name and number
  • Instructor's name
  • Date submitted

Verified Expert

In the current assignment assignment we have discussed about the integrated marketing strategy of McDonald's.We have explained how the marketing strategy has helped it to achieve better sales in the market and how it is able to attract customers effectively.

Reference no: EM131878630

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len1878630

2/25/2018 11:20:40 PM

Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style. Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least four scholarly sources in addition to the course text. Must document all sources in APA style. Must include a separate references page that is formatted according to APA style.

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