User Account

All Pages

Describe the good or service and desired brand image

Assignment Help Marketing Management
Reference no: EM131536263

Intergrated Marketing Strategy for Coca-Cola Company

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

a. Provide an Overview/Executive Summary of the marketing strategy.

b. Describe the good or service and desired brand image.

c. Describe the target market, including buyer motivations, demographics, and psychographics.

d. Describe the overall marketing strategy, including positioning strategy versus competitors.

e. Describe a promotions and advertising campaign that includes a description of one advertisement.

f. Recommend and describe a Public Relations campaign.

g. Describe the use of an Internet marketing campaign, including web site and use of email.

h. Describe a direct marketing campaign, including Customer Relationship Management.

Reference no: EM131536263

Questions Cloud

Calculate net present value-modified internal rate of return : Calculate the Net Present Value (NPV), the Modified Internal Rate of Return (MIRR), the Profitability Index and the Discounted Payback for this project.
Determining the value of a share of stock : Consider what factors a stock analyst should think about in determining the value of a share of stock.
What is the total estimated cost for this job : Nokia applies overhead to product costs. What account(s) is(are) used to eliminate overapplied or underapplied overhead from the Factory Overhead account.
Skeptical of the efficient markets hypothesis : Consider how to explain the view of those economists who are skeptical of the efficient markets hypothesis.
Describe the good or service and desired brand image : Provide an Overview/Executive Summary of the marketing strategy. Describe the good or service and desired brand image
Calculate after tax cost of debt-cost of preferred equity : Calculate the after tax cost of debt. Calculate the Weighted Average Cost of Capital (WACC). calculate the cost of preferred equity.
What do you predict will be the total cost of property taxes : Listed here are the total costs associated with the 2011 production of 1,000 drum sets manufactured by NeatBeat. The drum sets sell for $300 each.
Average difference in risk-adjusted nominal interests : what should be the average difference in risk-adjusted nominal interests between the two countries?
Use projected cash flows to assess economic exposure : How to use projected cash flows to assess economic exposure? Give arguments for and against hedging?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd