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Question - Assume you are the manager of a company that has pioneered a new kind of salsa for chicken that has taken the market by storm. The salsa's differentiated appeal has been based on a unique combination of spices and packaging that has allowed you to charge a premium price. Within the last 3 years, your salsa has achieved a national reputation, and now major food companies, seeing the potential of this market segment, are beginning to introduce salsas of their own, imitating your product.
1. Describe the generic business- level strategy currently you are pursuing.
2. Describe the industry environment in which you are competing (Is it fragmented industry or consolidated industry)?
3. What do you think is the best business strategy for you to pursue in this situation? Is it possible for this company to follow a cost leadership (or cost focus) strategy and a differentiation (or differentiation focus) strategy simultaneously? Why or why not?
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