Describe the generic business- level strategy

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Assume you are the manager of a company that has pioneered a new kind of salsa for chicken that has taken the market by storm. The salsa's differentiated appeal has been based on a unique combination of spices and packaging that has allowed you to charge a premium price. Within the last 3 years, your salsa has achieved a national reputation, and now major food companies, seeing the potential of this market segment, are beginning to introduce salsas of their own, imitating your product. Describe the generic business- level strategy currently you are pursuing? and Describe the industry environment in which you are competing (Is it fragmented industry or consolidated industry)?

Reference no: EM132580522

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