Describe the funnel and inverted funnel

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1. Explain the funnel, inverted funnel, and tunnel sequence for questioning. Describe which sequence would be most appropriate in the following conditions, and why.

a. An interviewer interested in finding out the daily routine of a communications manager.
b. A market researcher exploring many customers' reactions to a new product.
c. A supervisor interviewing an employee to determine the success of a computer-training seminar.

2. Describe the five steps involved with the quintamensional plan developed by George Gallup. Select an important social topic that is worthy of a public opinion poll. Using the quintamensional plan, devise ten appropriate interview questions for the poll.

3. Describe five performance factors that are important topics in an appraisal interview. For each of the five factors, construct one sample question that is appropriate for each of following two business contexts (five sample questions for five performance factors for two business contexts for a total of ten questions.)

a. A principal appraising a teacher.
b. A production supervisor appraising a line worker.

4. Explain why or why not a single leadership style is effective for most situations.

5. Explain the advantages and disadvantages of consensus and voting as decision-making processes.

6. As a manager, you have been and/or will be confronted with verbal aggressiveness by employees, peers, and superiors. Describe the strategies that you can employ to maintain high standards of communication effectiveness and professionalism in such circumstances.

7. Explain the demographic characteristics that can be considered in an audience analysis. Describe the adaptations that can be made for the following audiences: college graduates versus high school graduates, adults over 55 versus adults under 25, clerical workers versus manufacturing workers, and employees at a for-profit corporation versus volunteers at a non-profit organization.

8. Explain how shared perspective (including both the presenter's and the audience's perspective) contribute to increased audience understanding and acceptance of the presentation message. Describe techniques that can be used to encourage a shared perspective.

9. Describe the process of persuasion. Describe and explain strategies that can be employed to prevent the audience from tuning out and/or dropping out during the persuasion process.

10. Develop an outline based on the process of persuasion for the following two topics.

a. Persuading the company cafeteria to stop using Styrofoam plates and cups.
b. Persuading a personnel manager to hire several college interns for your department during the summer.

Reference no: EM1377094

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