Reference no: EM13948357
Assignment: International Marketing Plan
You will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions).
Write a four to six (4-6) page paper in which you:
1. Identify two (2) forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific market (e.g., city) that the segment(s) are located in.
2. Give examples of four (4) actionable goals for your business as you embark on your mission to import shoes into your chosen country. Describe why each goal is important to the firm.
3. Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale to support why you chose this program.
4. Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy.
5. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member.
6. Describe the sales promotions that will be used entice both consumers and trade channel partners.
7. Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.
8. Use at least three (3) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources.
|
Fiber-epoxy matrix composite
: 1. Is it possible to produce a continuous and oriented aramid fiber-epoxy matrix composite having longitudinal and transverse moduli of elasticity of 35 GPa (5 X 106 psi) and 5.17 GPa (7.5 X 105 psi), respectively? Why or why..
|
|
What is the after-tax cost of the mortgage bonds
: What is the after-tax cost of the mortgage bonds? What is the after-tax cost of the common stock? What is the weighted average cost of capital for Schipper?
|
|
Map the given function and find the minimum sop expression.
: For the given function, (i) list all prime implicants, indicating which are essential. (ii) Show the minimum SOP expression.
|
|
Describe difference between mcar, mar and mnar missingness
: Describe three reasons why respondents may refuse to participate in a survey. For each reason, provide a suggestion for how to avoid these cases of nonresponse.
|
|
Describe the function of each channel member
: Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the functio..
|
|
Outline how perceptions of distributive
: Outline how perceptions of distributive, procedural, informational and interpersonal treatment may impact positively on downsizing survivors' reactions.? 1Page APA Reference.
|
|
How would you react to the redundancy of colleagues
: How would you react to the redundancy of colleagues in the organisation for which you work, or in an organisation for which you have worked? (Perhaps you have actually experienced this event. If you have, how did you react and why?) 250 words.
|
|
Compute the divisional roi for voice recorder is added
: Compute the divisional ROI for each of the following four alternatives The MP3 player is added. The voice recorder is added. Both investments are added.
|
|
Essay on polymeric materials
: Write an essay on polymeric materials that are used in the packaging of food products and drinks. Include a list of the general requisite characteristics of materials that are used for these applications. Now cite a specific material that is ut..
|