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Question 1. Describe the function and the pros and cons and evaluate the use of Direct Mail. You must assess the suitability of these tools for promoting Mexico as a tourist destination. You must also use one theory to explain its suitability to the context (select one theory from this category: AIDA framework, Cognitive Dissonance, Newcomb's ABX Balance Theory, Elaboration likelihood model, Self-congruity theory, and Cultural meaning transfer theory)
Question 2. Describe the function and the pros and cons and evaluate the use of Social Media Marketing. You must assess the suitability of these tools for promoting Mexico as a tourist destination. You must also use one theory to explain its suitability to the context (select one theory from this category: AIDA framework, Cognitive Dissonance, Newcomb's ABX Balance Theory, Elaboration likelihood model, Self-congruity theory, and Cultural meaning transfer theory)
Provide a minimum of five key points as to the advantages and disadvantagesof an organization implementing a flexible benefits plan
A corporation can invest $10,000 in preferred stock that pays a 6% dividend and does not appreciate in price. The corporation faces a 40% tax rate.
Define competitive intelligence.
With the advent of community policing, certain concerns have been expressed as to potential ethical dilemmas that community-oriented police officers may experience as a result of their having greater discretion and more public interaction than oth..
Imagine you work in a high-pressure cardiology physician office and you are one of two medical coders. Your supervisor is very focused on the greatest reimbursement to satisfy revenue projections for the physician practice. As a result, you are asked..
A car company sells three models of ecocars, TOYOTA, HONDA, and HYUNDAI. Annual demands for the three products are DT = 3,000 for the TOYOTA, DH= 1000 units.
Why do you think workplace stress is skyrocketing? Do you think it is a trend that will continue? Explain the reasons for your answer. Do you think it is the responsibility of managers and organizations to help employees manage stress? Why or why ..
The Seal enhances the value of a product for these two types of consumers?
Explain the importance of standardized protocol or systems when a practice has multiple offices in a given geographic area and employees are expected to rotate among different offices.
With one or two of your classmates, visit three different retail stores or Web sites in search of your ideal smart watch.
What is the difference and relationship between a business level strategy and a corporate level strategy?
Describe the problem, as much as possible in terms of the observable or measurable symptoms it manifests, for example: increased customer
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