Describe the function and the pros and cons

Assignment Help Management Theories

Reference no: EM133283698

Question 1. Describe the function and the pros and cons and evaluate the use of Direct Mail. You must assess the suitability of these tools for promoting Mexico as a tourist destination. You must also use one theory to explain its suitability to the context (select one theory from this category: AIDA framework, Cognitive Dissonance, Newcomb's ABX Balance Theory, Elaboration likelihood model, Self-congruity theory, and Cultural meaning transfer theory)

Question 2. Describe the function and the pros and cons and evaluate the use of Social Media Marketing. You must assess the suitability of these tools for promoting Mexico as a tourist destination. You must also use one theory to explain its suitability to the context (select one theory from this category: AIDA framework, Cognitive Dissonance, Newcomb's ABX Balance Theory, Elaboration likelihood model, Self-congruity theory, and Cultural meaning transfer theory)

Reference no: EM133283698

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