Describe the function and effectivenes of brand ambassadors

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Reference no: EM131802312

Question: Book: Marketing 2016 by Pride 18th edition

L'Oreal's Integrated Marekting Communicates a decade old story

Read this case on pages 510-511 of the text and answer these questions within your case analysis:

1. Describe L'Orela's integrated marketing strategy. What are the strengths? Weaknesses?

2. Describe the function and effectivenes of brand ambassadors. What are some risks associated with choosing a brand ambassador?

3. Why is it important to have a story to tell when developing content marketing?

Reference no: EM131802312

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