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Describe the four unique characteristics of services

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Reference no: EM133216881

Dentists know most consumers are hesitant to use their services, in part because what they provide can be painful or uncomfortable at best, but also because much of what they provide is intangible. 

  1. Describe the four unique characteristics of services and what does it mean by 'intangible' in the context of dentist services?
  2. Explain the characteristics of Four (4) segmentation bases which the dentist can use to segment the market.

 

 

 

Reference no: EM133216881

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