Describe the four stages of the product life cycle

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Assume the role of a manager of at a DVD manufacturing plant which creates DVDs to sell to distributors. The company has been in business for approximately 20 years when DVDs and DVD players were introduced to the public. Recently, this industry has undergone many technological advances, especially with the advent of new options for consumers such as Blu Ray discs and the rising popularity of streaming video services such as Hulu and Netflix. It is apparent that Blu Ray discs, which the business does not manufacture, are taking over the shelf space previously occupied by DVDs.

Describe the four stages of the product life cycle. Please explain each stage in detail. This means that I am seeking at least one good paragraph (minimum of 5 sentences) for each stage. Identify the stage of life the product (DVDs) are currently in, providing the rationale for this information. Please be sure to share in one to two sentences which stage that the DVD product is presently in next, share your reasoning for your choice. Why did you choose this stage?

Project the direction of the industry for the next five years, citing research as applicable.

Share in detail (one to two good paragraphs) how the project the direction of the DVD industry for the next five years.

Identify two suggestions for next steps in production with the rationale for each suggestion (i.e. continue with DVD production, stop production, move to stream services, etc.).

Please share one good paragraph (at least 5 sentences) for each of your suggestions. In addition, you are to share the rationale for BOTH suggestions.

Reference no: EM132294833

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