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Describe the Four P's in marketing mix - Using a company, explain how this company is using the Four P's to gain successful position in the market.
Paper inhibits:
Demonstrate an understanding of relevant marketing principles, concepts and theories;
Ability to provide insightful analysis of issues involved;
Ability to organise material with supporting evidence;
Knowledge of current issues, evidence of thorough research.
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The purpose of this assignment is to: Provide learners with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process.
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