Describe the four market segmentation strategies

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Reference no: EM133560090

Assignment:

Select a US fashion company who does not have a presence in another country. Describe the companies' current market segment using the four market segmentation strategies. Recommend strategies (for example, joint venture, direct investment, strategic alliance, etc.), which the company could use to enter into another country for their expansion.

Provide a brief description of the company selected.

Describe each of the four market segmentation strategies.
Recommend strategies which the company may use to enter the other country. Provide a rationale for each strategy selected and use at least 4 academic quality references.

Wikipedia does not qualify as an academic reference for this assignment.

Reference no: EM133560090

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