Describe the focus of the new balance case history

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Question: New Balance produces athletic footwear and apparel. The company is unique because it has manufacturing facilities in the United States as well as in Asia.

Raw materials come from various places around the world, which causes different lead times for manufacturing in the U.S. plants. This case discussion focuses on the company's supply chain management.

1. Describe the relationship between marketing and a well-managed supply chain based on the information provided in the video case.

2. Many of our previous case discussions have been focused on a specific country or area of the world outside the USA and the challenges that marketers face when trying to conduct business in a foreign environment. Describe the focus of the New Balance case history.

3. Describe a key learning from this case history. How does this key learning apply to/ how is it relevant to international marketing?

Reference no: EM132854347

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