Describe the five characteristics of good brand

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Reference no: EM132111251

1. Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.

2. Identify, define and briefly explain the 4 goals (Informing, Persuading, Reminding and Connecting) of ANY promotional activity.

3. How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.

Reference no: EM132111251

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