Describe the firms revised positioning strategy

Assignment Help Strategic Management

Reference no: EM131484590

Question: 1. Over the years a number of firms have tried to change their positioning for a variety of competitive reasons. Choose a firm in the global marketplace who has changed their positioning over the recent past. Describe the firm's original positioning strategy and then describe the firm's revised positioning strategy. How did customers react to this change in positioning strategy - was it successful or not? Why?

2. One element of the tangible product is packaging. Packaging serves a number of functions beyond the mere protection of the product. In fact, with some brands, the package may play a central role in the growth of the brand. Discuss two products, one in which the package plays a significant role and one in which it play a minor role. Discuss the potential role of packaging in innovation.

3. Review the various pricing methods described in your text-markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. Summarize the key point/advantage of each of those methods.

Reference no: EM131484590

Questions Cloud

Provide an in-depth examination of the topic : Reflect on selected articles from a magazine, a journal, or a news feature that provide an in-depth examination of the topic.

Identify trends and patterns in the qualitative responses : Explain how the qualitative data would be analyzed in order to identify trends and patterns in the qualitative responses collected.

Find difference between extrinsic and intrinsic motivation : Discuss and assess ways of improving motivation of the staff in the workplace. Discuss the difference between extrinsic and intrinsic motivation.

Automatic right of survivorship under real property law : Which of the following forms of concurrent ownership are associated with the automatic right of survivorship under real property law?

Describe the firms revised positioning strategy : Over the years a number of firms have tried to change their positioning for a variety of competitive reasons. Choose a firm in the global marketplace.

How should frances decide whether to sell the product : How should Frances decide whether to sell the product? How does the standard of ethics that is applied affect this answer?

Discuss why you believe this to be a common concern : Write an essay that suggests what the organizations and the media can and should do to get young people to the polls in 2018.

Commercial businesses and individual consumers : Sui Generis, Inc. (SGI), designs and sells solar energy cells to research laboratories, commercial businesses, and individual consumers.

How does it relate to the critical path : What does the project manager mean and how does it relate to the critical path?

User Account

All Pages