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Describe the factors that are important to the consumers

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Reference no: EM132769214

Assignment: You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:

• Consumer demand for the Product

• Factors that are important to the consumers

• Analysis of the consumer's motivation, adaptability, preferences, etc.

• Decision making with regard to branding

• Future trends and issues

A 3 -5 page paper will be created that addresses the strategy. You may select the beverage company of your choice i.e. Coca Cola, Pepsi.

Policy: You must use peer-reviewed articles to support your research, in APA Format. No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.

Reference no: EM132769214

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