Describe the event and explain what you did about it

Assignment Help Marketing Management

Reference no: EM131261912

Explain the consumer's postpurchase evaluation process. Consumer postpurchase evaluation is influenced by prepurchase expectations, the prepurchase information search, and the consumer's general level of self-confidence. Cognitive dissonance is the inner tension that a consumer experiences after recognizing a purchased product's disadvantages.

When a purchase creates cognitive dissonance, consumers tend to react by seeking positive reinforcement for the purchase decision, avoiding negative information about the purchase decision, or revoking the purchase decision by returning the product.

1. Recall an occasion when you experienced cognitive dissonance about a purchase. In a letter to a friend, describe the event and explain what you did about it.

Reference no: EM131261912

Questions Cloud

Find the surface charge density on the electrodes : The electrodes of a certain discharge tube have the form of a thin parallel-plate capacitor of plate separation d. The potential in the space between these electrodes has been found to have the form

Write an individual paper on american apparel : Write an individual paper on American Apparel (Fashion Company). You will apply various product development and production management tools, with the view of appraising the best structure and strategies for the organization with a strong focus on ..

Was your choice based on creating a competitive advantage : There is not necessarily a "right answer" to many of these points. Your performance on the paper will be based not so much on what you chose, but WHY you chose it. Was your choice logical and based on the facts available? Was your choice based ..

How does the site assist consumers in the evaluation stage : How does the site assist consumers in the evaluation stage of choosing a new car? Develop your own hypothetical evoked set of three or four car models and present your comparisons.

Describe the event and explain what you did about it : Recall an occasion when you experienced cognitive dissonance about a purchase. - Describe the event and explain what you did about it.

Analyze the major effects that government policies have : Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on your company.

Product attributes that might appeal to the subculture : Llist some product attributes that might appeal to the subculture and the steps in your customers' purchase processes.

Identify the reason and the purpose of the freedom riders : The students will Identify the Reason and the Purpose of the Freedom Riders, and what kind of affect it has on today's society. Public Transportation- who use the public transportation, and how did it effect their daily life.

Show that the potential measured at a point of the model : Show that the potential measured at a point of the model de-scribed in Problem 4.23 is ma-1 times the potential at the corresponding point of the actual system.

User Account

All Pages