Describe the ethical dilemma encountered

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Reference no: EM133189539

Advertising

There has been a steady, long line of customers at the Fair-Trade Coffee Shop across the street since they opened over a month ago.

Fair-trade coffee must be a popular trend. Would advertising your coffee as fair-trade-even though your source is not fair-trade certified-increase your sales?

Fair-trade coffee probably has no discernible taste difference from your brand. Will you begin advertising your coffee as fair-trade, too?

 1. Advertise fair-trade coffee.

 2. Don't change the advertising.

 (I choose 1.)

  • Describe the ethical dilemma encountered.
  • Be sure to give a relevant description of what fair trade is.
  • Detail the options provided and the ethicalness of each.
  • Describe any alternative options that were not provided.
  • Discuss the decision made. Is the fair-trade ad legal? Is it ethical? 
  • Discuss your rationale for your decision.
  • Discuss the consequences of a poor ethical decision.
  • What was the impact of your decision on your business?
  • Cite your sources.

Reference no: EM133189539

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