Describe the ethical considerations of marketing methodology

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Reference no: EM132446733

Locate a company that engages in indirect green marketing practices for the products/services they sell, but have also developed subsidiary foundations to support additional ecological initiatives.

Using academic research to support your position, develop an 800-word APA paper that:

  • Evaluates whether such foundations impact consumer opinion,
  • Considers the pros/cons of indirect Green Marketing, and
  • Describes the ethical considerations of such a marketing methodology.

Reference no: EM132446733

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