Describe the elements of sales promotion brief

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1. List and describe the elements of a sales promotion brief.

2. What are loyalty programs and why are they gaining popularity? Describe two successful Canadian loyalty programs.

3. What are the main options for delivering coupons to consumers? Which one is the best?

4. Describe the various way sampling can be utilized.

5. Contests can be classified into two categories. Name and describe them, giving an example of each.

6. How often should a brand offer sales promotions? Discuss.

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Describe the elements of sales promotion brief : List and describe the elements of a sales promotion brief. Describe the various way sampling can be utilized.

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