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Describe the Elaboration Likelihood Model

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Reference no: EM133299942

"Mexi Motors" is an Mexican car manufacturer. They have developed a very small, electric and inexpensive car. They aim to launch this car in Australia during 2023. It will retail for AUD$15,000. They are seeking advice on how to market this car to urban commuters.

Part A: Explain how the country-of-origin effect could play in the promotion and distribution of a foreign manufactured car in Australia.

Part B: Describe the Elaboration Likelihood Model (ELM) of persuasion that could be used by "Mexi Motors" (Indian car manufacturer) to arouse the interest of the Australian consumers.

Part C: Explain the term 'aspirational reference group' and describe one (1) way "Mexi Motors" could use this concept in their Australia marketing campaign.

Reference no: EM133299942

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