Describe the digital marketing environment

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Reference no: EM133166669

You have recently appointed Digital Marketing Manager, of your brand of your choice

As a Digital Marketing Manager you need to prepare a report regarding the Marketing Strategy of your brand

You need to prepare a report to the management team answering the following questions:

1. Describe the digital marketing environment of your industry and identify a trend(s) that you will further exploit

2. Review your online value proposition in order to increase engagement with your target group

3. Suggest specific and relevant digital marketing Direct-to Consumer (D2C) initiatives to anticipate fast-changing consumer needs in a postCOVID era

4. Develop a relevant omnichannel marketing campaign.

Reference no: EM133166669

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