Describe the different types of search marketing

Reference no: EM13276697

1) Describe the different types of search marketing and how they are used. Describe the goals of each of these types in terms of Value Creation and Value Capture.

2) What are at least 3 different methods/vehicles for online engagement? Give specific examples of digital properties (films, websites, music properties, or games) using these methods successfully and describe why it works for these examples.

3) How does an entity build user trust through online reputation building. Give a specific example.

4) How does Mobile Marketing enhance or detract from the digital experience? Use the value equation to defend your answer

Reference no: EM13276697

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