Describe the different promotional strategies

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Reference no: EM1372929

Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.
Write a four to five page paper in which you-

1. Deliberate the company's advertising strategy as well as how it aligns with its marketing goals.

2. Determine how the efficiency of the advertising will be measured.

3. Describe the different promotional strategies that may be used in addition to advertising.

4. Conclude the best marketing research approach to measure customer satisfaction with your company's product/service.

5. Decide how gaps in customer expectations as well as experiences will be addressed.

6. Provision your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

Reference no: EM1372929

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