Describe the different promotional and product strategies

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Reference no: EM13733938

Paper instructions:

Review the articles. Answer the following:

-Assume you are deciding to "go international." Outline the steps you would take to help you decide on a product line.

-Describe the different promotional/product strategies available to an international marketer.

-Give few examples of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.

Reference no: EM13733938

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