Reference no: EM132274078

Target Market for (U.S. Based Grapefruit Juice Company) • Describe the demographic details of your target market, whether you are marketing to consumers or to business in the U.S. • Use actual data on the size of the demographic groups in your local community (nearby zip codes) – check US Census data for this information. https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml • Outline the demographic information for your consumers such as: Age Range, Income Range, Gender, Occupation, Family Size, Marital Status, Ethnic Group, Level of Education, Home Ownership, & Other. Market Competition • Outline your key competitors: Who are your major compititors; On what basis do you compete?; How do you compare to the competition?; Who are your potential Future competitors?; What are the barriers to entry for new competition?. • Outline and explain your strategy to compete against market leaders in your segment. • Explain how would you differentiate yourself from the competition using information from the Market Share Distribution Company Message • Outline your marketing message (slogan) • Keeping the undermentioned Five Fs in mind, describe the message you want to convey to customers about your product such as; Functions, Finances, Freedom, Feelings Future. • Which of these messages is the most important in motivating your Target Market to purchase? • How would you express this message to your customers in the areas listed below? Slogan, Key Words in Marketing Material, Product Design, Logo for your Grapefruit Juice Company, Website Design, Blog Language and Design, Packaging, Décor, Style of Clothing Worn by Employees, Choice of Social Media Sites, Merchandising/Displays/Presentation Materials, & Other Graphic Images/Design. Marketing Vehicles • Outline which marketing tools would you use to build your brand and explain why would you use these and why you believe they would be effective. • Provide examples of other companies who use these tactics effectively.