Reference no: EM132274070

The Company name: The name of my beverage free company is call “Grapefruit Juice Private limited, operating in Woodbridge, Virginia in the U.S.A. Grapefruit juice private Limited company named emanated from the grape fruit which is use as raw material component of the product. Significance of such company is that the company is building large infrastructure, that would focus on Plantation activity for Grapefruit and then take care for selling activity in Various zones of United states, also we are focusing on developing Industrial Infrastructure, which will be based on food processing Job and Fruit Juice making, further It will improve quality of life, create lot more opportunities for the people, Again the Importance of the Grape fruit included but not limited to: It contains high levels of Vitamin C and Vitamin A, they are low in calories and contain full of nutrients, further according to research result from Harvard Medical School that they have glycemic index 25, considering such Glycemic Index cannot affect body Insulin level and Blood sugar significantly, further consuming these fresh grapefruit may be in term of juice, can help reduce risk of diabetes, heart disease, overall mortality, obesity, further it can help people with reducing weight, increasing energy level and healthy complexion, storing activity needs several care, as they should be stored in dry and cool place, away from sunlight , ripeness for the grapefruits gives key benefits when consuming such food, further this Organization can add multiple values and Principles to their Stakeholders like Consumer to Employee and Supplier, Common value include build nurturing, Accountability for all stakeholders, Driving Excellence and Work on collaboration tools for building an associated community, Based on the above Grapefruit Juice Company’s description, write 2-3 page Marketing Plan & Sales Strategy of your Grapefruit Juice Company business plan in which you: • Describe the demographic details of your target market, whether you are marketing to consumers or to business in the U.S. • Use actual data on the size of the demographic groups in your local community (nearby zip codes) – search in the internet for US Census data for this information. • Outline the demographic information for your consumers such as: Age Range, Income Range, Gender, Occupation, Family Size, Marital Status, Ethnic Group, Level of Education, Home Ownership, & Other. Market Competition • Outline your key competitors: Who are your major compititors; On what basis do you compete?; How do you compare to the competition?; Who are your potential Future competitors?; What are the barriers to entry for new competition?. • Outline and explain your strategy to compete against market leaders in your segment. • Explain how would you differentiate yourself from the competition using information from the Market Share Distribution Company Message • Outline your marketing message (slogan) • Keeping the undermentioned Five Fs in mind, describe the message you want to convey to customers about your product such as; Functions, Finances, Freedom, Feelings Future. • Which of these messages is the most important in motivating your Target Market to purchase? • How would you express this message to your customers in the areas listed below? Slogan, Key Words in Marketing Material, Product Design, Logo for your Grapefruit Juice Company, Website Design, Blog Language and Design, Packaging, Décor, Style of Clothing Worn by Employees, Choice of Social Media Sites, Merchandising/Displays/Presentation Materials, & Other Graphic Images/Design. Marketing Vehicles • Outline which marketing tools would you use to build your brand and explain why would you use these and why you believe they would be effective. • Provide examples of other companies who use these tactics effectively.