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Price is an important element in the marketing mix and managers devote many resources to establishing a price for a product or service.
Discuss the elements that make up a price.
Discuss the objectives a firm has is setting price.
Describe the demand curve and its role in pricing decisions.
And, once we set the price then various breakdowns can be used for sales analysis depending on the nature of the company and its products. Describe a situation (1 for each) where each of the following breakdowns would yield useful information. Explain whyby geographic region
by product
by customer
by size of order
by size of sales rep commission on each product or product group
1. What are the differences between cost-based and value-based pricing?
suppose an operation has excess capacity (i.e., it is not a bottleneck) however the setup time between batches is not insignificant. Should process batches be large or small? What determines the size of a process batch?
Where in Europe, Africa, and Asia does Nestlé have operations? How many factories do they have in Spain and Thailand? Why does Nestlé have multiple facilities in a single country?
Explain your views on the 'international cultural impact' of the current banking crisis and support your answer. If it is your opinion that there is no 'international cultural impact' please state why and support your answer.
Managers' roles fall into three basic categories, which are informational, interpersonal, and decisional. Select one of the three categories. I selected interpersonal. Discuss why interpersonal is important to a manager. Explain the management proces..
Which of the following is a characteristic of a production plan?
Discuss that idea that a strong ethic encourages people and companies “do the right thing because it is right” and encourages them to act in ways that support “the common good.” What is the common good? Do businesses have an obligation to contribute..
When reviewing an educational math website, you find the author's background is in English. What type of source credibility issue is this
What was the result of failed Corporate Governance at government sponsored mortgage giants Fannie Mae and Freddie Mac? Why did governance fail?
If you were trying to maximize employee retention, how might you go about recruitment or performance appraisal so that value, brand or retention equity is influenced positively?
A seller may cancel a sales contract if the buyer:
Would the logistics criteria for decision making be the same as for mass merchandising? Why or why not? Would the logistics metrics be the same as for the mass merchandising industry? Why or why not?
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