Describe the decision process for a new car buyer

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Question 1)As an emerging marketing genius, you have been hired as a marketer for a new brand of Electric Cars. Your company has a team of engineers and a factory that is ready to start production. They need you to finalize the target market and the product. Use of two distinct target markets has been proposed.

Consider the Business Environment for any company trying to market Electric Cars. Discuss the potential impacts of:

Competitive trends, Social/Cultural trends, and Political/Legal trends.

Question 2) Describe the decision process for a new car buyer? You must include each step in the decision process with practical application to this situation. It is critical that you identify the key spots for the company to influence the decision process.

Question 3) Consider the Traditionals Segment Profile below as the target market for the new Electric car.

Traditionals Segment: aged 35-55. Female (secondary - Male). Suburban dwellers. Professionals (some may be retired). Upper-middle social class (and Upper). Living in homes $800k +. Wide variety of preferences including domestic and imported products. Are increasingly interested in politics and society. Drive daily, mostly short distances.

What are two advantagestand two disadvantages of this group as a target market?

Question 4) Provide a different target market profile that you would suggest as the target market for the new Electric car. What are two advantages and two disadvantages of this group as a target market?

Question 5) Consider the two target markets (Traditionals and the target you suggested above) and describe how the "Product" would be different for each target market and their wants/needs. Be sure to discuss:

How the product will look (for each target market) - Core/actual/augmented product benefits.

Reference no: EM133378322

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