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Discussion Post
Topic I: Customer Expectations
Prompt: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?
Topic II: Consumer Decision Making Process
Prompt: Describe the decision-making process for a Tesla Cyber truck vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and post purchase evaluation.
Explain me the brand extension for Cheap monday? How could this brand add value to product.
Write 400 word summary marketing plan for Apparel. Your plan should include descriptions of the following: Technology- Include: How will you use technology to connect with your customer base
Prepare a 3 page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product.
Assume that TexCo is a widget manufacturer. It costs TexCo $62 (parts and labor) to manufacture each unit, and it incurs fixed overhead of $2.5 million per year
MAR 2011 St. Petersburg College What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages
What's next for Google? Is it doing the right thing by taking on Microsoft with the concept of cloud computing, and Apple in the fight for smartphones
How does marketing play a role in society? Explain why target marketing is important. Be sure to address each of the following as it relates to target marketing: segmentation, positioning, and orientation
How do colleges and universities implement the marketing concept? Cite some examples of marketing activities at your college or university.
What is the future of Organizational Development in modern organizations? Explain in details the historical evolution of OD in all generation.
International Human Resource Management Issues-The causes of expatriate failures are due to the lack of training, poor selection, inadequate preparation, inadequate compensation packages and adaption of managers and families to the local area
What must companies, such as Toyota, do to regain customer confidence in its holistic marketing orientation? How will other automobile manufacturers respond to Toyota's misfortune?
Identify and describe the channel integration strategy between Omega and Swatch. Justify the decision to use the chosen strategy.
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