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Describe the decision-making process

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1. Faced with the increased costs of delivering DVDs by mail and streaming online content, clearly Netflix had to take some action. Describe the decision-making process you would have advised Netflix management to follow.

2. What values are reflected in the Netflix decisions presented in the case?

3. Think back to the chapter discussion about the concept of escalation of commitment. Was Netflix's continuation with its pricing action (which resulted in a large loss of customers) reflective of escalation of commitment, or was it a rational plan? Explain.

Reference no: EM132584308

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