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Acme Bank already has a data warehouse that has stored historical transaction information for the past 5 years. At this time, the Marketing Department plans to launch a campaign to promote new financial products. For this to be more effectively, management wants that campaign to target only the customers who are most likely to respond to it.
Which are the data mining techniques that should be used to obtain only the desired customers from the data warehouse.
Explain to management what data mining consists of.
Three (3) techniques used in data mining that you could use to get that list of customers within the information contained in the data warehouse.
What each of the data mining techniques you chose consists of and provide examples of how these can be applied to the bank example.
Evaluate reporting making use of the data warehouse.
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