Describe the customers-buyers

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Reference no: EM133433697

Assignment:

Use the titles in the Go-to-Market Strategy Template to provide structure and include the following:

Buyer Immersion - Describe the customers/buyers? What do they value? What do they need? What are their challenges in Grocery delivery services?
Problem Statement - What is the main problem to solve for the customer in Grocery delivery services?
Product/Service Ideation - for Grocery delivery services
Market Segmentation - Conduct high-level segmentation analysis and summarize at least two customer segments for the client's product or service. Include geographic data for a proposed St. Louis test market, demographic data, psychographic data, and behavioral data. Five years of historical consumer expenditure data from the Bureau of Labor Statistics Consumer Expenditure Survey are listed at 4.a. in this instruction. To simplify and expedite work, everyone will use a test market of St. Louis, Missouri. St. Louis is among the top 25 cities for test marketing a new national product. This geographic focus will also be used for demand estimates in Workshop 3. These are the segments that would make up the client's Serviceable Available Market (SAM). (Refer to the Market Sizing Framework template for definition and context.) for Grocery delivery services.
Customer/Buyer Targeting - Build a target buyer profile including at least one variable from all 4 data types--geographic, demographic, psychographic, and behavioral-and a total of 12 variables. for Grocery delivery services.
Buyer Persona - Build a creative buyer persona to bring the target buyer/customer to life for Grocery delivery services.

Reference no: EM133433697

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