Describe the customer relationship management

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Question: Describe the customer relationship management process. Is the process effective? What are the main reasons why consumers choose to leave a healthcare organization? How do you know? As a manager, what recommendations would you offer to improve consumer loyalty?

A healthcare CRM is a solution that helps medical service providers store and manage patient information, improve their patient acquisition strategy, experience, and engagement. This allows for compliance with healthcare security regulations. I think the process is effective because the goal is to improve business relationships. The CRM system helps companies stay connected in order to streamline processes, and improve profitability. Factors of why consumers choose to leave healthcare organizations are inaccurate and inconsistent information, poor experiences using digital tools, horrible customer service, and discomfort with regards to how payers used their personal data. A couple of recommendations to improve consumer loyalty would be to build the brand wholeheartedly not just focusing on a logo, and allowing consumers to know exactly what is being done for them helping them to stay in the loop.

Reference no: EM133573150

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