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Describe the current sources of MTVs brand equity

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1. What does the MTV brand stand for? Describe the current sources of MTV's brand equity. How have they changed over time? How have they remainedconstant?

2. What i s the role of music within MTV? How has ti evolved over time?

3 Technology is changing the way viewers watch television and interact with programs. Discuss the role of the Internet and technology within MTV.

4. What does the future holds for MTV-globally and domestically.

Reference no: EM133481047

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