Reference no: EM131267157
Case Study: Revitalizing a Brand
Read the case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.
Write a four to six (4-6) page paper in which you:
1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
The specific course learning outcomes associated with this assignment are:
- Examine the marketing research process and market segmentation strategies in the health care industry.
- Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
- Explain how branding strategies apply to the health care market for existing and new products.
- Determine the marketing communications strategy used in health care services.
- Use technology and information resources to research issues in health services strategic marketing.
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.
|
Explain the role of each p in software engineering
: Effective software project management focuses on the four P's: people, product, process, and project. Explain the role of each P in software engineering.
|
|
Make a box size program using sublime text
: Make a box size program using Sublime text in which the box adjust itself according to monitor screen size.
|
|
Develop performance standards for the shift workers
: Develop performance standards for the shift workers, identify appropriate methods of performance appraisal, and develop appropriate training to help get them back on track.
|
|
Differences between a switch and a router
: What are the similarities and differences between a switch and a router? What are the advantages to using switches and routers?
|
|
Describe the current marketing communication
: Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand ..
|
|
Explain and evaluate the relative worth of management jobs
: Explain and evaluate the relative worth of management jobs at the company and determine a compensation structure to assist retention and career management of this important element of the company's human resources.
|
|
How dells manufacturing processes represent a change
: Describe how Dell's manufacturing processes represent a change in chain management from how things were done during the mass-production era.
|
|
Determine appropriate functions for the program
: Output the total entered so far when each coin is inserted. When $3.50 or more is added, the program should output "Enjoy your deep-fried twinkie" along with any change that should be returned. Use top-down design to determine appropriate function..
|
|
Calculate those elements from the third element
: Write a MATLAB program in a script file using a for-loop that determines and displays the first 20 Fibonacci numbers. Hint: Initialize the first and second elements to be 0 and 1, respectively, and calculate those elements from the third element on..
|