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Describe the current business STP plan

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Reference no: EM132502683 , Length: 10 Pages

Assignment Project -

Pick one local business in UAE, run an analysis of 5 Cs and write a paper on how to expand the business by targeting a new segment. The paper should essentially address the following points:

- Brief about the business (history)

- Run the 5 Cs analysis as per chapter 1 in the textbook.

- Describe the current business STP plan (pick one particular segment to address for this part and next point)

- Describe the current 4Ps offer.

- Present your suggestion on how to expand the market by targeting a new segment.

- Write a profile of the new segment, planned positioning and proposed 4 Ps to serve this new target.

In Conclusion, reflect on why business need to rethink their marketing plan and pursue different segments from time to time.

References - Use Harvard referencing style. References should be strictly from books and academic published articles; however, for information on employers use officially documented sources.

Reference no: EM132502683

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