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Describe the culture and strategic orientation of steinway

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Reference no: EM132985049

Read the Steinway & Sons

Describe the culture and strategic orientation of Steinway.

Answer, discuss, and examine the following questions: 

  1. Describe the company's internal and external environment.
  2. Provide your ideas for keeping well-trained Steinway craftspeople.
  3. Can Steinway survive in a changing market where lower-priced upright pianos are in higher demand than the high-end pianos?

Reference no: EM132985049

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