Describe the cultural factors that affect consumer behaviour

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Reference no: EM13107741

Q1 Briefly describe the cultural factors that affect consumer behaviour with relevant examples. What are the inferences of cultural factors for marketing strategy?
Q.2 Describe in what respects the channels of distribution for industrial products are different from the channels of distribution for consumer products?
Q.3 What is the differences among sales promotion and advertising? What are their relative advantages as well as disadvantages?
Q.4 Give an instance of a product in the Indian market which is in the introductory stage of the product life cycle. What are few strategies that are being used by Indian marketers?
Q.5 What is Porter's Five Forces Model? How does it help in sympathetic the industry context in which the firm operates?
Q.6 Choose any firm in the service sector and describe its service marketing mix in terms of the 3 Ps of service marketing?

Reference no: EM13107741

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