Reference no: EM132862304
1. Name the company you have chosen and a link to their main website.
BMW-Bayerische Motoren Werke
2. Find their definition of Corporate Social Responsibility (it could also be named Sustainability). *Make sure to cite your source according to APA and add the website link. (You can find examples of CSR and sustainability definitions on p. 19 of Corporate Social Responsibility (CSR): An Implementation Guide for Canadian Business - do not use the 4 companies that are used as an example).
3. Review the company website & corporate documents, processes and operations. You want to find out what already exists for their Corporate Social Responsibility & Sustainability Strategy. Dig deep to see what you can find. *Make sure to cite your source according to APA and add the website link for each answer.
A. Describe the CSR/Sustainability strategy already in place.
B. Describe the environmental factors they are concerned with.
C. What are other environmental factors that you think they should consider that are not mentioned on their website?
D. What are their community events or community investments?
E. What are their philanthropic activities (you may have to check their financial reports or annual reports to find donations/charities...)?
4. Now do some investigative journalism! Do in depth search of the company online to see what you can find about them in the media. Good deeds and bad ones, whatever you can find. Look for newspaper articles, radio, tv reports... Make sure you cite your sources and copy paste the website/news article that you found the information on. Find at least 2 media incidents.
5. After conducting your assessment identify the gaps in their CSR/Sustainability strategy? What can be improved in their CSR/sustainability strategy?
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