Reference no: EM132306010

Question: For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.

The final Key Assignment that is due in Unit 5 will be a Customer Satisfaction and Product Guarantee Plan. The required Key Assignment sections are the following:

1. Section I: Company and Brand Information

2. Section II: Product Pitch Script

• This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.

3. Section III: Cross-Selling and Promotional Opportunities

• This section will examine and recommend 2 complementing products for your brand, relevant to the customer's lifestyle to build brand awareness and loyalty.

• Develop 1 promotional campaign for selling these complementing products.

4. Section IV: The Product Promise and Guarantee

For Unit 1 IP, please focus on Section I only.

The project deliverables for Section I are as follows:

1. Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.

• Study the store and the product's return policy.

2. Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store's customer service policy.

• Find a competitor, and analyze its policy. What are some of the similarities and differences?

The requirements for your PowerPoint presentation are as follows:

1. 100-150 words of speaker notes per slide

2. Title and reference slides (2 slides)

3. Specifics and explanation of store customer service and product policies for each store (2-3 slides)

4. Comparison of the 2 policies (3-4 slides)

• 1 positive aspect about both policies

• 1 negative aspect about both policies

• 1 way you would update or change the policy for today's customer, and why you would choose to make that change.