Describe the criteria necessary for effective segmentation

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Question: Describe the criteria necessary for effective segmentation. Effective segmentation depends on these four basic requirements:

(1) the segment must have measurable purchasing power and size,

(2) marketers can find a way to promote to and serve the market,

(3) marketers must identify segments large enough for profit potential, and

(4) the fi rm can target a number of segments that match its marketing capabilities.

Reference no: EM131459359

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