Describe the crisis faced by the organization

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Reference no: EM133485597

Case Study: Next week, you will submit Assignment 2. Your research for this discussion question will be a part of that assignment. Read the Assignment 2 instructions before beginning to work on this discussion question.

Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year. The organization could be in any sector and can be for-profit or not-for-profit.

Considering the course materials for this week, respond to the following:

Question 1: Describe the crisis faced by the organization and post a link to the article.

Question 2: What communication tactics did the organization use to address the crisis?
Refer to both Jack's and Warren's guidance for dealing with crises.

Question 3: To what extent was the organization's crisis communication plan effective? If you were a senior leader in the organization, would you have responded differently? Explain.

Reference no: EM133485597

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