Describe the country-of-origin effect

Reference no: EM13516033

Describe the country-of-origin effect. Provide an example of a product with a positive country-of-origin effect. Explain. Provide an example of a product with a negative country-of-origin effect. Explain. Imagine that you are an international marketer responsible for promoting a product with a negative country-of-origin effect. What could you do to counteract that negative image and promote your product successfully?

Reference no: EM13516033

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