Describe the corporate and business strategies

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Reference no: EM133230780

Assignment:

For the past several years Sergey Brin and Larry Page have been running one of the world's largest technology companies. They have named their enterprise Alphabet because they felt that it held a dual meaning, both as a collection of letters that represent language and as a reference to the investment term alpha. Brin and Page used a business model that relied on the concept of selling advertising in the form of sponsored links.

1. In your judgement, why have Google (and Alphabet) been so successful? Discuss their activities most clearly related to strategy formulation and strategy implementation.

2. Describe the corporate and business strategies illustrated in this case. Do these companies seem to be relying more on deliberate or emergent strategies?

Reference no: EM133230780

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