Reference no: EM133498202
Problem: Chattanooga Project Phase
I. The Company or Corporation or Organization -
1. Provide background and the general state of the company
2. Describe the core competencies of the company
3. Describe the company's main competitors
II. The Company's Financial Standing -
1. Incorporate applicable data from financial statements
2. Calculate profitability ratios for the past 5 years against its competitors
3. Explain the relevance to the company's situation.
III. SWOT Analysis + IFE & EFE -
1. Strengths - tangible internal resources available to the company (specialty engineering equipment, specially trained personnel).
2. Weaknesses - Factors that are within an organization's control that may be detracting from the company's ability to maintain its competitive advantage. Which areas of the organization will be targeted for improvement through your strategic plan?
3. Opportunities - Factors (which are influenced by competition) that, if incorporated, will allow for organizational success.
4. Threats - Factors beyond the control of the organization, and the organization's contingency plan for addressing these threats.
Provide a summary for your paper and a summary projection of what you will address in Phase III.